Muscular Dystrophy Association Selects Merkle Response Management Group To Improve Donation Processing Services

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by Isaura Santos |

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The Muscular Dystrophy Association (MDA) selected Merkle Response Management Group (Merkle RMG), a branch of Merkle, the nation’s largest private agency, to manage the MDA’s direct mail donation processing requirements. The MDA is the world’s leading nonprofit health agency working to overcome muscular dystrophy through support programs and worldwide research. The contract began in June and will run for 3 years.

The MDA, founded in 1950 and headquartered in Chicago, Illinois, works to improve the lives of patients suffering with muscle diseases including muscular dystrophy, amyotrophic lateral sclerosis (ALS), Duchenne muscular dystrophy, Becker’s muscular dystrophy, Emery-Dreifuss muscular dystrophy, Limb-girdle muscular dystrophy and other neuromuscular diseases. These diseases progressively weaken the musculoskeletal system and complicate locomotion. The association funds worldwide research so cures and treatments can be found, provides comprehensive health care services, supports families in the U.S. that need to deal with patients suffering with these diseases, and reunites communities so they can fight back through advocacy, local engagement, and fundraising.

MDA required Merkle RMG to acquire excellence donation processing services and allowing the organization to remain focus on its mission. Merkle RMG, founded in 1983 and serving more than 200 clients in the nonprofit, government, healthcare and retail markets, will deliver a full direct mail donation processing solution that includes “timely mail opening, electronic check deposits, PCI-compliant credit card settlements, flexible document scanning, accurate data entry, and online image access through Arch-e, a web-based document search and retrieval tool (…) Merkle RMG also handles most of the exception transactions previously handled in-house, including reject letters and matching gifts as well as responses requiring look-up and direct keying in MDA’s database,” according to a recent press release.

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Bill Sayre, president of Merkle RMG, said that the company is privileged to partner with such a renowned organization like MDA and added: “Our proven approach assures every piece of mail processed for MDA is handled quickly and accurately according to their unique business requirements. This approach enables all of our nonprofit clients to delight their donors with every interaction, improve their direct mail fundraising results, and stay laser focused on their mission.”